sábado ago 12, 2006 11:05 pm
Já percebi.
Só que esta aliança é só para o Canada e E.U.A por enquanto.
TECHNI-CAL and ROYAL CANIN join forces in a bright new future for the Canadian Pet Specialty market
April 16, 2004
A powerful new alliance which will help strengthen and develop the businesses of specialist pet retailers throughout Canada has been created, with the acquisition on April 16, 2004 of the Techni-Cal brand in Canada by Royal Canin.
Techni-Cal, established as Canada 's flagship brand, is renowned for its Canadian-made range of nutritional dry and moist dog and cat foods, and for its decision to focus exclusively on the specialist pet trade.
Royal Canin is one of the world's leading producers of nutritional dog and cat food enjoying considerable success, particularly in Western Europe , Japan , Central Europe and South America , where the brand is the fastest-growing player in the health nutrition arena. Like Techni-Cal, Royal Canin products are only available through specialist distribution.
We believe the alliance between Techni-Cal and Royal Canin represents a powerful force for the future development of the Canadian pet specialty trade. We are wholly committed to providing pet specialists with the products and expertise they need to serve our ever more nutritionally aware customers and to compete with grocery and mass merchants.
Techni-Cal is a superb brand, and we look forward to supporting it wholeheartedly, while at the same time continuing to promote the Royal Canin brand to specialist pet food retailers in Canada.
Similarities between the two companies are striking: as well as the exclusive commitment to the specialist pet trade, both brands place scientifically proven innovation at the heart of their strategies, and focus on working with the specialist sector to develop tailor-made ways to help business grow.
Royal Canin will continue manufacturing Techni-Cal products in Canada.
É bom saber que a royal canin reconhece que a Techni-Cal is a superb brand