Procter & Gamble

[casadiscaes]

Um dos alvos dos "amiguinhos dos animais" é a multinacional Procter & Gamble... mas afinal parece que não é assim tão má... por muito que custe à mentirita e igualha...

ASPCA's "misguided" marketing campaign:

" This fall, Kroger Stores and P&G are partnering with the ASPCA to make life better for homeless animals. Pet lovers can support the program by purchasing P&G brands at Kroger and its participating affiliates, King Soopers, Fry's, Smiths, QFC, City Market and Gerbes. For every $10 purchase of Iams dog and cat food, Febreze, Swiffer or Bounce made from September 17 through October 14, 10 percent of net retail sales will be donated to the ASPCA—up to a total donation of $50,000."

Who are they?

ASPCA: The American Society for the Prevention of Cruelty to Animals

www.aspca.org/


DAWN comes to the rescue – again

History of Procter & Gamble's efforts to help oiled animals and IBRRC


By Jay Holcomb, IBRRC Executive Director
In 1978 Alice Berkner, founder of IBRRC, began testing all available products on the market in an attempt to discover what product worked the best to remove oil from birds feathers while having minimal impact on the animal.

DAWN dish washing detergent performed better than any other product. It wasn’t until the mid 1980’s that we even approached Procter and Gamble for a donation of the product but once we did they began donating DAWN to us as needed.

See: Testimonial to Dawn

During the Exxon Valdez oil spill in 1989 we received hundreds of cases of DAWN in the early days of that spill when few other shipments of any kind made it to Valdez, Alaska. Knowing that we were in for a long hall Procter and Gamble sent in a team to help up create and volunteer training video that could be used during the spill and afterwards. That video has historic footage of our first weeks during that spill.

Recognizing the importance of the rehabilitation work we and others did in the Exxon Valdez oil spill, Procter and Gamble generously funded The Effects of Oil on Wildlife Conference held in Washington DC in 1990. The focus was on the Exxon Valdez disaster and the coming policy and attitude changes that it was responsible for. Since then Procter and Gamble have generously donated money towards the 1995 Effects of Oil on Wildlife Conference held in Monterey, CA and donated DAWN to various organizations in many countries including the US, Canada, Brazil, Argentina.

As other product makers have relentlessly approached us to endorse their usually ineffective “bird cleaning” products we have always been grateful that Procter and Gamble has never exploited the use of DAWN as a tool for helping oiled wildlife. As a matter of fact they have always taken a back seat to us and the animals even when the press and everyone else asks about the surprising use of a common dish washing detergent as a life saving tool in rehabilitating oiled birds. For the record, we are and always will be committed to what is in the best interest of the animals in our care. We have washed thousands of birds around the world and DAWN works the best for the birds and that is the bottom line.

Procter and Gamble recently decided to take their support of our work and the protection of the environment a step further by developing a web site,saveaduck.com, to educate the general public about pollution and all of our common role in taking responsibility for how our daily actions impact the natural environment. They have also offered environmental grants for kids and committed to donate money, through a DAWN cap collection competition, to IBRRC and our sister organization, Tri-state Bird Rescue to help in our ongoing efforts to help wild animals who are often victims of our own manmade pollution. All of which is preventable by taking simple steps in our own lives and becoming aware of how we impact our environment.

We want to thank Procter and Gamble for their ongoing support of IBRRC and for their efforts in providing opportunities for the public to learn about the environment and how we fit into it. Check out saveaduck.com and learn more about this and the birds.


http://www.ibrrc.org/save_a_duck.html


It was pretty “dark” before “Dawn”

By Alice B. Berkner, IBRRC founder

The search for an ideal cleaning agent for oiled wildlife was not an easy one. Plowing through obscure journals at the the libraries of the University of California, Berkeley and the University’s Davis campus yielded some very interesting and, at times, appalling information.

One of the earliest references I found to cleaning oiled birds was from 1942 where a mild, white soap (not named) was used without success. I was struck by the date of this attempt. (In 1942 I was a young girl spending summer at my family’s beach home in Gloucester, Massachusetts. Mother was always cautioning my siblings and I to “stay out of the bunker oil”. I thought the sticky goo was a natural part of the environment. I found out much later that the wretched stuff was coming from ships torpedoed off the coast during Word War II).

Throughout the fifties and sixties different substances were applied to the feathers of oiled birds, some of which were: mascara remover, butter, lard, powdered chalk, waterless hand cleaner, acetone, detergent and various oils. As you may have guessed, none had the desired effect. At the time I started ‘scrubbing ducks’ (1971), the cleaner of choice was mineral oil. Oiled birds were placed in a series of tubs of warmed oil and rubbed until the polluting oil was removed. Then came the fun part, a liberal coating of corn meal ! It was thought that the corn meal would absorb the mineral oil leaving the bird clean. That was NOT what happened! The end result of this process was a bird resembling a giant corn-dog! The poor creatures were left with ruined feathers . Added to this was the fact that no one knew very much about keeping seabirds alive and well in captivity. The rehabilitation period for those who did survive lasted for months.

We soon progressed to the “solvent” stage of cleaning substances. Solvents removed the oil very nicely but were deemed unsafe for wide use. Continual literature searches revealed that work in the United Kingdom had shown good results with the use of a common dishwashing liquid. Unfortunately, it was not available in the United States. The hunt was on! We did find a heavy-duty, commercial grade, extra-strength detergent that seemed (at that time) to work rather well. It was difficult to rinse out of feathers and was irritating to the skin of both birds and humans but it did remove the most commonly encountered polluting oils. It was not very easy to obtain and was expensive. Once again, the hunt was on!

In the late seventies we decided to investigate further readily available detergents. All testing was carried out on oiled feathers, not live birds. As I recall, we used North Slope crude oil. The detergents we tried were “off the shelf”. One, and only one, had us jumping up and down !

“Dawn” dishwashing liquid was a standout! Oil seemed to fall off the feathers! Rinsing was easier than we thought possible. Once we started using “Dawn” on live birds, we did not see the irritated skin we had encountered with the previous detergent. We used a very low concentration which was economical and “Dawn” was readily available. Its use lessened rehabilitation time thereby reducing mortality. I will wager that the people who developed “Dawn” and brought it to market NEVER imagined such a use for it! It was suggested to me often that I contact Procter and Gamble in the early years to let them know how “Dawn” was being used. I did not have the nerve! Many people have asked over the years what we use to clean the birds. Most are amazed when told “Dawn” and not some specially formulated substance.

Space has not allowed me to discuss all the investigation that was needed to develop effective cleaning techniques for oiled birds. Awareness of what keeps a bird waterproof to begin with, feather structure, the function of the preen gland and other neat things are of vital importance in the rehabilitation of oiled birds. Cleaning oiled birds is not a simple laundry problem. It is far more complex than a simple bath. However, its complexity was greatly diminished in one area with the discovery and use of “Dawn” as a cleaning agent for oiled wildlife. My profound thanks to the chemists at Procter and Gamble for coming up with an outstanding product.

http://www.ibrrc.org/dawn_alice.html


New day “Dawns” for birds saved from oil spills

Dawn® Invites Americans to “Save-A-Duck”

Dawn® dishwashing liquid today launched a national campaign, called Save-A-Duck, to involve Americans in the effort to rescue wildlife from the effects of oil spills. From today through December 31, consumers can help raise funds for two leading animal rescue groups when they purchase Dawn.


People can visit www.saveaduck.com to learn and do more about rescuing wildlife. In addition, Dawn is releasing special broadcast and print ads that focus on the clean-up of aquatic birds that have been affected by oil spills, and will highlight the web site in these ads.

For more than two decades, animal rescue groups have chosen Dawn to clean aquatic birds affected by oil spills, because Dawn is effective at cleaning and removing oil while being gentle to birds’ feathers and delicate skin. The brand has donated thousands of gallons of its product to rescue efforts.

“We have tried all kinds of cleaning solutions, but we continue to choose Dawn, the dishwashing liquid, as it does an effective job of removing oil while being gentle to birds’ feathers and delicate skin,” said Jay Holcomb, executive director of International Bird Rescue Research Center, in Fairfield, California.

Although major oil spills have decreased in the U.S., smaller, “everyday” accidents still happen everywhere and have a major effect on wildlife. Animals encounter harmful oily substances daily, such as runoff from lawn mowers, boats and oil-soaked streets from cars and trucks.

“At IBRRC, we are working hard to limit the impact of oil spills, whether large or small, on our planet’s wildlife,” said Holcomb. “Each bird that we rescue brings hope for the future of wildlife. We appreciate the makers of Dawn bringing pollution issues to the attention of the general public so that they can also play a role in the survival of our wildlife,” he added. The success rate for rehabilitating oil spill victims has increased from a mere three percent up to 90 percent, depending on the type of spill.

In light of this ongoing need, Dawn wanted to increase its efforts. Hence, the “Save-A-Duck” campaign, which includes:

ç Fundraising: From August 1 – December 31, 2002, consumer purchases of Dawn will result in a 10¢ donation per bottle, up to $50,000, to International Bird Rescue Research Center and Tri-State Bird Rescue & Research. These groups will use the funds to further their animal rescue efforts, and to educate young people about the importance of respecting wildlife.

ç www.saveaduck.com: Dawn has launched www.saveaduck.com, a web site that encourages people to learn more about wildlife rescue and increase their support of organizations dedicated to rescuing wildlife affected by oil spills, such as IBRRC and Tri-State Bird Rescue & Research. The site will contain information about Dawn’s campaign to help raise funds for these worthy organizations, provide links to these groups’ web sites, and explain how aquatic birds affected by oil spills are cleaned, rehabilitated and released back to the wild.

Visitors to www.saveaduck.com can follow the progress of the fundraising campaign, and those who help raise funds by purchasing Dawn can register their purchases at the web site and receive a certificate of appreciation from the brand.

ç Education: To further involve families in the effort to safeguard our wildlife, Dawn is offering thousands of dollars in educational grants for wildlife-related classroom programming for school children in grades kindergarten through sixth that save and redeem the most caps from bottles of Dawn by November 15, 2002. Individual grants of $10,000, $3,000 and $2,000 will go to the First, Second and Third place winners respectively. Information about this part of the campaign is also available on www.saveaduck.com.

“We are proud of the role we’ve been able to play in the rescue of wildlife affected by oil spills for over twenty years,” said Kristen Nostrand, Home Care Marketing Director at Procter & Gamble, the makers of Dawn. “Now we’re calling on Americans to join with us in our expanded effort to save aquatic birds and teach young people to respect them and all wildlife.”

Wildlife rescuers choose Dawn because it’s effective at cleaning and removing oil while being gentle on birds’ feathers and delicate skin. Now, consumers who choose Dawn can play an active role in rescuing birds affected by oil spills around the world.

http://www.ibrrc.org/pr_08_01_2002.html

[mafia_69]

politiquismos....

[zid]

comprar iams para ajudar os animais é um bocado treta quando a iams foi descoberta pelos seus testes crueis em animais nomeadamente caes e gatos....ajuda uns pa sacrificar outros

[casadiscaes]

comprar iams para ajudar os animais é um bocado treta quando a iams foi descoberta pelos seus testes crueis em animais nomeadamente caes e gatos....ajuda uns pa sacrificar outros

Já que vai propalar disparates, é melhor conhecer os dois lados da história