Felizmente ainda há pessoas assim...

[everlast]

...

http://www.badrap.org/rescue/endings_1.cfm

[ladyxzeus]

E ainda bem.

[Dan_Grr]

Pessoal,

Nessa mesma página aparece um assunto importante que nos remete para o facto da Nike estar a usar publicidade idiota para cativar a compra dos seus sapatos. A publicidade é à volta de umas novas sapatilhas, com o público-alvo da miudagem essencialmente dos ghettos. E faz isto com o recurso à amostragem, nos seus anúncios de TV, com uma luta entre um pitbull e um rottweiler. Peço que leiam o extracto seguinte e que depois contribuam, remetendo e-mails para as várias direcções da Nike

Just Bite It
Nike's Bid for Street Cred Misfires
by Lisa Wogan

In a 60 second television commercial for Nike Air Zoom Ultraflight basketball sneakers, streets players and NBA stars drive and juke to a hip-hop beat. Suddenly, like a perfectly executed no-look pass, the image of a Rottweiler and a Pit Bull facing off flashes and disappears.
To those in the know, that flash looked like the start of an "on-the-chain-roll" - an impromptu fight that springs up between two dogs of rival gang members. Nike says that's not what it had in mind.
"Everyone who looked at the ad, except Nike, saw it immediately as something that promotes street dog fighting," says Kathy Bauch, senior director of project management at the Humane Society of the United States (HSUS) in Washington, D.C. "Just name the shoe Air Felon and be done with it."

Nike claims it was never the company's intent to associate with, imply or encourage dog fighting in any way." The ad was intended to demonstrate the competitive nature of basketball, and the clip of the dogs was part of that messaging," Nike spokesman Celeste Alleyne wrote in response to an early complaint.

But some dog advocates aren't buying it. "A disturbing number of Pit Bull abusers are young urban males who gamble their dogs' lives in quick, violent street corner battles," says Donna Reynolds, president of Bay Area Doglovers Responsible About Pit bulls (BAD RAP), a Pit Bull rescue and education organization in San Francisco, California. Critics worry just whom "The Battle" ad is aimed at.

In April, Alleyne declined to go on the record for Bark. But when the ad first aired in February, she tried to deflect criticism. She told a columnist for Go Memphis that the Pit Bull and the Rottweiler - breeds most typically associated with illegal fighting - were simply the available dog actors. She minimized their significance by saying they were leashed, unhurt, just "coming together" and hardly noticeable.

Tell that to the folks who swamped the HSUS with mail. "I had more response to this commercial than any other in the 11 years I've been here," Bauch says.

The sneaker giant promised that no future ads would feature dogs and that the current commercial would not run after March 17. But in early April, television viewers in Canada, the Pacific Northwest and California reported seeing it.

Advertising executive Scott Stanner, a vice president at McCann-Erickson Los Angeles, was one of them. He questioned the judgment of Nike's creative teams, Portland based Wieden + Kennedy, the originators of "Just Do It." (W + K refers all calls about "The Battle" to Nike.)

"The ad is irresponsible and ignorant," says Stanner, who lives in the Oakwood area of Venice, California, where he's witnessed first-hand the role of dog fighting in a gang neighborhood. "(Nike) thinks any reference to ghetto life - no matter how dysfunctional - will make them appear 'real' and genuine. Why doesn't Nike go a step further and promote dealing crack and slapping women as cool?"

In real-world dog fights, Pit Bulls and Pit mixes that have been systematically abused and trained to kill by their human owners will bite and tear at each other for hours, sometimes brawling to the death. Even "winning dogs" often die later from blood loss, shock, dehydration or infection. Those that are rescued can rarely be rehabilitated and adopted, and almost always have to be euthanized."

(BAD RAP would like to note Because human-aggression and dog-dog aggression are two very different behaviors, pit bulls that have once fought other dogs can still make exceptionally devoted, loving pets. However, ex-fighters are typically destroyed due to a lack of committed, responsible adopters. In addition, pit bulls do not have to be "trained" to fight other dogs, but rather, are *encouraged to fight by abusive owners who exploit their genetic predisposition to dog-dog aggression.)

"Dog fighting in back alleys, basements and shady areas is on the rise coast to coast in every major city", says Eric Sakatch, director of the West Coast Regional Office of the HSUS. Sakatch has witnessed the bloodletting of dog fights during under-cover investigations and he's dismayed by the counter-culture capital - from "combat dogs" emblazoned on T-shirts to the Nike ad - derived from glamorizing this vicious activity.

"It would be refreshing to see a company own up to a mistake and make amends," Sakach says.

Folks like Reynolds and Bauch agree that something more than stonewalling is in order - perhaps donations to organizations that fight animal abuse, or a public service announcement encouraging humane treatment of Pit Bulls and Rottweilers. But since Nike hasn't admitted that it miscalculated with this ad, reparations seem about as likely as Air Bud in the NBA.



all copyrights BARk Magazine


If you'd like to send comments to Nike, link to
Nike Big Wig Contact Info

Fonte Just Bite It

Podem mandar e-mails de descontentamento para as moradas que aparecem no link seguinte

Express yourself. Send'em a postcard.

[nynf]

Atenção que esta situação remonta a 2003

March 20, 2003
Bowing to pressure, Nike pulls ad with snarling dogs
Robin J. Moody
In a March 12 letter to the Oregon Humane Society, Nike Inc. said it would stop running the segment of its one-minute-long "The Battle" television advertisement that featured a flash of two leashed dogs lunging at one another.

Created by local advertising agency Wieden & Kennedy, the commercial promoted Beaverton-based Nike's newest basketball shoe, the Air Zoom Ultraflight, which retails for $125.

When the ad aired in mid-February, the local Humane Society received about 20 complaints about it—many from vexed individuals contending the ad glorified dog fighting.

"It was never Nike's intent to associate with, imply, or encourage dog fighting in any way," read the letter from Nike to the Humane Society.

In February, the nonprofit agency sent Nike a letter airing concerns about the commercial, and noting the complaints.

Other grievances about the commericial came from the Bay area. The group Bay Area Doglovers Responsible About Pit Bulls (BADRAP) posted a heated article about the ad on its web site. The dogs featured in the commercial were a pit bull and a rottweiler.

"We will ensure the clip in question will not appear in the remaining ads ... Also, we will stop running the ad in question as of March 17, 2003," said the Nike letter, written by company spokeswoman Celeste Allenye.

Fonte:http://www.bizjournals.com/portland/sto ... ily35.html

[Dan_Grr]

Oops. Leiam antes de postar, meninos e meninas. A culpa é do site, que não foi actualizado. Argh...

[Rochezoire]

Realmente...ainda que seja de 2003, como é possível fazerem esse tipo de "propaganda"...desconhecia por completo esse caso da Nike (marca, não o cão ).

Em relação ao resto, fiquei muito comovida porque perdi (quer dizer, o cão era do meu namorado mas eu tinha tanto contacto com ele como os donos) um amigo de raça APBT, o Ice...e ainda dói ver aqueles focinhos lindos mas pelo menos é por uma boa razão! Ainda bem que há pessoas assim, mesmo! Lindo!

[marta_vasques]

Fantástico! E o olhar feliz dos cães acho que diz tudo.

No entanto, apesar dos finais felizes, algumas das histórias são arrepiantes e enojantes. Gente que deita ácido sobre os cães, que lhes pega fogo, que os espanca...

Espero que vão a passear um dia na rua e lhes caia um piano em cima...

[ladyxzeus]

Espero que vão a passear um dia na rua e lhes caia um piano em cima...

Um piano não, coitado do piano.
Algo mais pesado... Um avião, por exemplo.

[marta_vasques]

Um piano não, coitado do piano.
Algo mais pesado... Um avião, por exemplo.

Não, porque o avião teria de ter gente lá dentro! Um bloco de cimento compacto, então! Para terem de os arrancar do passeio com uma espátula!

[ladyxzeus]

Já sei! Um satélite! Pesado, com inércia, sem ninguém lá dentro...

(ou então podemos fazer à moda antiga: sodomizar a criatura )

[marta_vasques]

Já sei! Um satélite! Pesado, com inércia, sem ninguém lá dentro...

(ou então podemos fazer à moda antiga: sodomizar a criatura )

Contem comigo!

[sonja]

Todas histórias com final feliz , ainda bem que ainda existem casos destes para nos animar um bocadinho !